Purple Duo

Complete list of toning, nourishing, and hydrating ingredients used in our formulas.

Shampoo: Water, Sodium Lauryl Glucose Carboxylate, Lauryl Glucoside, Cocamidopropyl Betaine, D&C Violet, Glycerin, Coco-Glucoside, Glyceryl Oleate, Hydroxyethylcellulose, Purple Pigment, Glycol Distearate, Laureth-4, Grape Seed Extract, Chamomilla Recutita Flower Extract, DL-Panthenol, Potassium Sorbate, Fragrance, Citric Acid, Guar Gum, Coconut Oil. 

Conditioner: Water, Mango Seed Butter, Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Cetyl Alcohol, Steareth-20, Avocado Oil, Jojoba Seed Oil, Potassium Sorbate, D-Panthenol, Fragrance, Argan Oil, Olive Fruit Oil, Coconut Oil, D&C Violet, Sunflower Seed Oil, Tocopherol Acetate, Safflower Seed Oil, Sage Leaf Extract, Horse Chestnut Seed Extract. 

Sulfates, Parabens, Silicones, Sodium Chloride, Mineral Oils, and Phthalates.

Apply Purple Shampoo to wet hair and massage gently into the scalp and lengths. Leave on for 2–5 minutes, depending on desired toning intensity, then rinse thoroughly.

Follow with Purple Conditioner, applying from mid-lengths to ends. Leave on for 3–5 minutes before rinsing thoroughly.

Use 1–3 times weekly or as needed to maintain your desired tone.

Q: Will this make my hair purple?

No. When used as directed, the violet pigments help neutralize yellow tones without depositing a permanent purple tint.

Q: How often should I use the Purple Duo?

Most users achieve the best results using it 1–3 times per week, depending on their level of brassiness.

Q: Is this suitable for bleached or highlighted hair?

Yes. The Purple Duo is ideal for blonde, highlighted, silver, gray, and color-treated hair.

Q: Will it dry out my hair?

Unlike many toning products, this system combines violet pigments with moisturizing ingredients to help maintain softness and hydration.

Q: Can I use it every wash day?

You can, but most users prefer alternating with a regular moisturizing shampoo depending on their toning needs.

Q: Will it weigh my hair down?

No. The formula balances nourishment with lightweight conditioning.

Q: Does it work on orange tones?

Purple pigments are most effective against yellow tones. Strong orange tones typically respond better to blue-toning products.