Q: Will this formula dry out my hair?
No. Unlike traditional toning shampoos, this formula combines pigments with conditioning agents to maintain hydration while correcting tone.
Q: Does this make my hair purple?
No. When used as directed, it neutralizes yellow tones without leaving a purple tint.
Q: How often should I use it for optimal results?
Use 1–3 times per week, depending on the level of brassiness and desired tone maintenance.
Q: Can it be used on damaged or chemically treated hair?
Yes. The formula includes moisturizing and strengthening ingredients to help support hair integrity while toning.
Q: How long should I leave it on for effective toning?
Leave on for at least 3 minutes. For more intense toning, it can be left slightly longer depending on your desired result.
Q: Who is it for?
Ideal for those who want a product that removes yellowish and/or copper tones from the wires. If you have blonde, silver, or gray hair, this product is suitable for you, as over time the natural or bleached tone tends to oxidize, bringing unwanted tones. That's why Purple Shampoo is a great ally for your routine.
Q: Can I use it with other Kerotin products?
Yes. For best results, follow with the Purple Conditioner and your regular care routine.
